{"id":3541,"date":"2019-03-05T08:34:54","date_gmt":"2019-03-05T08:34:54","guid":{"rendered":"http:\/\/3.124.54.39\/2019\/03\/05\/weather-as-a-content-trigger\/"},"modified":"2020-03-06T06:57:24","modified_gmt":"2020-03-06T06:57:24","slug":"weather-as-a-content-trigger","status":"publish","type":"post","link":"https:\/\/seesignage.com\/en\/weather-as-a-content-trigger\/","title":{"rendered":"Weather as a content trigger\u2600\ufe0f\u2601\ufe0f\u2614\ufe0f\ud83c\udf28"},"content":{"rendered":"

[et_pb_section fb_built=”1″ next_background_color=”#282828″ admin_label=”section” _builder_version=”3.22″ background_color=”#00aeef” custom_padding=”4px|0px|86px|0px|false|false” bottom_divider_style=”ramp”][et_pb_row _builder_version=”3.25″ column_structure=”2_3,1_3″][et_pb_column type=”2_3″ _builder_version=”3.25″ background_color=”#282828″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_post_title title=”off” meta=”off” _builder_version=”3.19.7″ module_alignment=”center”][\/et_pb_post_title][et_pb_post_title author=”off” categories=”off” comments=”off” featured_image=”off” text_color=”light” _builder_version=”3.19.7″ title_font=”Montserrat||||||||” title_text_align=”left” title_text_color=”#ffffff” title_font_size=”32px” meta_font=”Montserrat||||||||” meta_text_align=”left” meta_text_color=”#ffffff” background_color=”#282828″ background_size=”contain” background_position=”top_center” text_orientation=”center” custom_padding=”10px|15px|10px|15px” locked=”off”][\/et_pb_post_title][et_pb_text admin_label=”Text” _builder_version=”3.27.4″ text_font=”Montserrat||||||||” text_text_color=”#ffffff” background_color=”#282828″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”0px|15px|0px|15px” border_radii=”on|4px|4px|4px|4px”]<\/p>\n

Have you ever missed an outdoor activity because of bad weather? Or have you spontaneously decided to go out if the sun is shining? If you answered yes to either one, the weather conditions have affected your decision making<\/strong>.<\/p>\n

\u00a0According to studies, weather conditions have a significant impact on consumer purchasing behavior [1]. Weather affects, among other things, our mood and our choice of clothing, which in turn affects purchasing decisions when shopping. According to a study in the United States, consumers would be willing to pay up to 55% more on a sunny day <\/strong>compared to a cloudy day [1]. Who would want to see ads on winter clothes in the summer months or swim wear ads in the middle of winter? An improperly presented ad is a waste of advertising space.<\/p>\n

\"\"<\/p>\n

Today, marketing is not based on a mere product and price. Advertising is more and more targeted towards moods and images. Precision marketing based on prevailing weather conditions is a new direction of influence. With the SeeSignage weather and temperature-based conditions, you can schedule a specific video or ad image to appear only if the selected weather condition at the location of the screen match. When the weather or temperature changes, content on the screens also changes according to the conditions set. On hot and sunny times, you can advertise, for example, sunscreen or swimwear, umbrellas or rainwear when it rains and winter products when it\u2019s snowing. The possibilities are unlimited.<\/p>\n

Follow us on social media to stay up-to-date with the newest trends on Digital Signage.<\/p>\n

[1] <\/span>Murray, K.B., Di Muro, F., Finn, A. and Leszczyc, P.P., 2010. The effect of weather on consumer spending. <\/span>Journal of Retailing and Consumer Services<\/span><\/i>, <\/span>17<\/span><\/i>(6), pp.512-520.<\/span><\/p>\n

Writer<\/span>
Topi Kiviluoma<\/span><\/p>\n

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OTA YHTEYTT\u00c4<\/h3>\n

Pyyd\u00e4 tarjous tai j\u00e4t\u00e4 yhteydenottopyynt\u00f6 niin palaamme sinulle mahdollisimman pian.<\/p>\n

 <\/p>\n

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SEURAA MEIT\u00c4 SOMESSA<\/h1>\n

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TEKNINEN TUKI & ASIAKASPALVELU<\/h1>\n

Ma-Pe <\/span>09.00 \u2013 16.00
<\/strong>+358 10 5047 388
<\/span>support@seesignage.com<\/p>\n

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MYYNTI<\/h3>\n

+358 10 504 7380
<\/span>myynti@seesignage.com<\/span><\/p>\n

YHTEYSTIEDOT <\/h3>\n

Ideamarket Oy
Valimotie 17<\/a>
00380 Helsinki<\/p>\n

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Tietosuojaseloste<\/a><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Have you ever missed an outdoor activity because of bad weather? Or have you spontaneously decided to go out if the sun is shining? If you answered yes to either one, the weather conditions have affected your decision making. \u00a0According to studies, weather conditions have a significant impact on consumer purchasing behavior [1]. Weather affects, […]<\/p>\n","protected":false},"author":3,"featured_media":3534,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[40,32],"tags":[],"class_list":["post-3541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage-2","category-seesignage"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t